Pay-per-character SMS

Tata Docomo, the upcoming GSM major brand in teleservicing has announced a new promotional scheme with SMS, named as Diet-SMS, which caters user to pay for per- character basis.

Tata Docomo declare in a press release that "The rate of any Diet-SMS will be just one paisa/character, thereby offering complete worth to users,".

The company’s supremo following to pay -per-SMS business modle in cellphone telephony segment, will not be charge for space between two words.

Tata Docomo all set to launch this service in eight major telecom circles and across the countrywide, is expecting to be finished with in this year.

Company’s president Deepak Gulati has made a promise with consumers as well "In all of the eight circles where we have launched our GSM services, we made the promise of introducing path-breaking innovative products and services, and never-before tariff options. Diet-SMS is another way of fulfilling that promise,"

"We broke the per-minute pricing paradigm for voice calls when we launched our services. With Diet-SMS, we are doing it again, this time on the SMS front."