Oracle Corporation send off a latest advertising platform that assists bearers to promote their business, and put a commitment that they are not a lagging behind from their potential rival in market. The platform capitulate important information about subscribers, sometimes which may essential i.e. age, gender, location, so that advertisers can delivers ads to their highly relevant and targeted users. This user friendly platform provides campaign management tool. So that operators can move exactly with advertises of agencies. In these days the typical advertising trend i.e. voice based marketing and data based marketing does not going a effective way to survive in such competitive market that why bearers are desperately to turn their way of advertising to meet market needs. Bearers getting the advantage to make their role maturate in market. After all to consider safer side of caution when it meets to agitating the customer experience in safer side But here one problem arises that each carrier wants to meet advertisers directly this can be codes as big brands want big audiences. The spokesman of Oracle said that “In addition to having more information about subscribers, they also have built-in billing infrastructure, meaning an ad could lead to a purchase more easily”. So now this can be call like the ad layout are bottled up but they allow to involve bulk SMS messages that will be deliver either by SMS, MMS, or WAP Push. This ultimate platform gives a new height to business model.
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